When your company comes out with a new product or category, you will do much better if your customers and sales reps see a consistent message. A theme is always the strongest way to get your message across. The more consistent the marketing campaign, the more comfortable the buyer will be with the product you want them to buy.

Develop Customer Promotions and ISO Programs

If you haven't already done so, you should seriously consider developing advertising calendars and initial stocking order programs. Now more than ever your company needs to be user friendly and you need to keep your company name and product brands in front of your customers. Distributor advertising and ISO programs are one of the most cost effective ways to keep your current and potential customers focused on your products.

Provide Interim Product Literature and More

The best way to introduce a new product or category, is not to wait until all your ducks are in a row. Get out there and market the product a month or two before it's ready to ship. In most cases it will take several contacts to make the sale, so get started as soon as you have images of the product and a landed cost. Market Strategies can provide interim sell sheets right away. We can help you make it happen now, before investing in official literature printing or catalog updates.

Maintain a Key Account Contact Program

It's time consuming and a hassle to build and maintain contact lists, but key retailers are important to build any product line. You need to stay in touch directly as well as through your sales reps. Market Strategies can build and maintain a dedicated list of accounts that your message can reach whenever you have something to say. Working with your reps in the field, we can develop and maintain a valuable resource for your company that you might not have the time to do.

Provide Oversight and Motivation for Field Rep Firms

Motivation is a key component for getting the most out of a sales force in the field. Sometimes creating a friendly competitive atmosphere will kick start a rep in the field. Communication is a two way street and there is no reason to sit back and wait for your sales force to contact you. Supply them with the tools they need and then see that they use them, that's something that Market Strategies can do.

Expert Industry Consulting Service

Don't make uninformed assumptions. Don't squander your resources by bringing out product categories that nobody wants. Do the research first. Make sure you have a market for your idea or product. Consult with someone who has a positive attitude, but who also understands what the distributor network is looking for and what it takes for your sales force to get the job done. Market Strategies offers this confidential consultation service, including non-disclosure agreements.