Market Strategies (formerly Western Marketing) was established on May 1st, 1990 to serve Pet Supply Distributors throughout the 11 western states, primarily as a Manufacturers Representative firm. The company currently serves over 40 wholesale accounts.

Over the years our mission has changed with the times. Today Market Strategies' scope encompasses the super-store chains, as well as the minor retail chains.

In this fast paced industry, a marketing firm must stay astride changing trends, as well as maintaining the traditional core business. We are well positioned to take our family of venders into the new century.

As the main buyer contact, Andy Black is conveniently based in the metro Phoenix Arizona area which is the home of PetSmart, an international retailer who had over 2 billion dollars in sales last year.

Market Strategies offers a regular schedule of contact and product presentation meetings with the key distributor buyers and sales people throughout the west.

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FACT 1
There are over 50 distributors of one form or another throughout the eleven western state area.

That sounds like a lot of accounts! But what might not be readily apparent is that out of those 50 accounts 10 control 80% of the business.

Sure, every customer is important, but if your products are not in the major distributors you'll have a rough road ahead.

Market Strategies has access to "all" of the key accounts in the west. We have worked hard to achieve a personal relationship. All of the key customers will confirm that our follow-up and dedication are unrivaled.

FACT 2
Be aware that not all manufacturer representative firms perform the same service.

All reps call on distributors, and most visit the major retailers too. But what is important in any sales organization are the contacts! Does the firm have access to the important buyers? (Can they call on the super store buyers as well as the independent distributor buyers?) What is their relationship with the smaller regional chain stores?

There is a lot of politics in business. Some firms are not welcome in some segments of the industry or don't have good connections with some key accounts.

Market Strategies, specifically Andy Black, can call on all independent distributors, super chains, and regional chains. Our continuing goal is to keep an open line to the entire customer base in the west. We make all of our customer's feel important... because they are!


FACT 3
Some manufacturer representative firms are just out for the short term sale. This looks good initially, but without the attitude that "a customer is for life" disillusionment follows fast on the heels of the sale. Most buyers can tell whether or not a representative cares about their company.

Market Strategies only serves clients that have the potential to gain 100% distribution. Our customers expect nothing less from us, that's why they trust our opinion when we present a new line for their consideration.


FACT 4
Many manufacturer representatives handle 20, 30 or more clients. They feel that every customer will not buy from every vendor that they present. That may be true. But with that kind of attitude they soon move on to another line. Are all of their clients getting a fair shake?

Market Strategies only serves a select few clients at any one time. Although we might not be able to sell every line to every customer, with a small nucleus of clients everyone can be assured that where their line has a buyer, it gets presented each and every time.


FACT 5
There is nothing more important than communication. Many Vendors feel they don't get enough of it from their representatives in the field.

If Market Strategies represents you, you'll hear from us often. You'll never be left in the dark wondering what we're doing...